Great analysis! smooth to read. One thing though. The wise man should have known that Phonepe has a 3x market share in the shared UPI space than Paytm and having known the tech of both the companies in and out (and not many people know this), i can confidently state that Phonepe's payment tech in general is a lot more sophisticated than Paytm. A lot of stuff that paytm does is kind of working on "jugaad". Although i did not much like the cluttered Switch UI and the buggy experience of the same but as a payment app, i feel much more confident using Phonepe than either of its counterparts (gpay and paytm). So probably now the wise man should switch the position of Paytm and Phonepe in his statement.
Great analysis! smooth to read. One thing though. The wise man should have known that Phonepe has a 3x market share in the shared UPI space than Paytm and having known the tech of both the companies in and out (and not many people know this), i can confidently state that Phonepe's payment tech in general is a lot more sophisticated than Paytm. A lot of stuff that paytm does is kind of working on "jugaad". Although i did not much like the cluttered Switch UI and the buggy experience of the same but as a payment app, i feel much more confident using Phonepe than either of its counterparts (gpay and paytm). So probably now the wise man should switch the position of Paytm and Phonepe in his statement.
But the question is does rural India really need these many apps ?..isn't it kind of the wrong target market?
Amazing analysis!! Today's newsletter was very smooth to read.
Thanks for the insights about this topic!!❤️